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- Rule #1: The first basic rule is that we cannot tell whether any given event will be a
reinforcer for a behavior until we try it and observe the effect on the behavior. If it increases or maintains the strength
of the behavior, then it is a reinforcer.
- Rule #2: What may be a reinforcer for one
person may not be a reinforcer for another.
- Rule #3: In order to be effective, a
reinforcer must occur during or immediately following the behavior to be strengthened. The longer the delay between
when the behavior occurs and the reinforcer that follows, the less likely the behavior will increase or maintain in strength.
- Rule #4: Reinforcement must be contingent if it is to be effective. That
means the person must be required to engage in the desired behavior in order to receive reinforcement. The person must
always be required to earn the reinforcer by engaging in the behavior.
- Rule #5:
When strengthening a new behavior, reinforce frequently. It is usually necessary to provide reinforcement every
time the behavior occurs in order to increase its strength. After it is established, the behavior can usually be maintained
with less reinforcement.
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